The Night Before Christmas Featuring The Coca-Cola Santa Claus

In 1931, The Coca-Cola Company commissioned the accomplished illustrator Haddon Sundblom to develop advertising images using Santa Claus. Haddon was a legend in the advertising industry, and The Coca-Cola Company was among his earliest clients. But what began as an advertising campaign soon became a tradition that has captured the public's fancy for 75 years. Inspired by Clement Clarke Moore's poem, A Visit from St. Nicholas, Sundblom created a Santa Claus who was warm and friendly, who represented the joy of the season, and who still lives in the hearts and imaginations of millions and millions of children-young and old. Sundblom's Santa Claus IS the world's Santa Claus....and will be forever. This 31 page hardbound book is full color and has 11 Christmas stories, each with a color advertising featuring Coca-Cola and Sundblom's Santa.

Availability: Usually ships the same business day.

012388$9.95